Linda Yaccarino
Linda Yaccarino, head of advertising at NBCUniversal

The Wall Street Journal reported that Linda Yaccarino, head of advertising at NBCUniversal, a US-based multinational mass media and entertainment corporation, is in talks to become Twitter’s chief executive officer.

This report came following Elon Musk’s announcement that he had found a new female leader for the social network and will transition into the role of chief technologist.

Here are things to know about Yaccarino


Yaccarino, 60, graduated from Penn State University where she studied liberal arts and telecommunications.


She has been with NBCUniversal for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising.

Yaccarino was key in the launch of the company’s ad-supported Peacock streaming service as the head of Advertising sales.

Read also: Elon Musk announces new Twitter CEO

Reports showed that she had also served 19 years at Turner Entertainment and has been applauded for pushing the network’s ad sales operation into the digital future.

According to her LinkedIn bio, “Yaccarino’s 2,000-member global team connects emerging and established brands to hundreds of millions of viewers, driving impact across every sector.

“Since joining NBCU in 2011, her team has generated more than $100 billion in ad sales, expanded the company’s reach globally, forged groundbreaking commercial partnerships, launched the company’s ad-supported streaming service, and made massive investments in data and technology capabilities.”


Yaccarino is a mother of two, married to Claude Peter Madrazo.

The couple are both Italians but live in Sea Cliff, New York.

Meanwhile, NDTV reported that Yaccarino interviewed Musk at an advertising conference in Miami last month where she encouraged the audience to welcome Musk with applause and lauded his work ethic.

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